OS X 10.8 or later. This script will change the video kind property of the selected tracks to your choice of "Home Video", "Movie", "Music Video" or "TV Show". Additionally, "Show Name", "Season Number", and incremental "Episode Number" can also be set or cleared for each selected track.
Protected files, such as those purchased from the iTunes Store, cannot be changed.
Enter information for the tags. When you are satisfied with your entries, click the OK button and the changes will be applied to the selected un-protected video tracks.
(via in-app purchase)
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Perform search-and-replace on text in your choice of tags