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July 27 2009 - 1:17 pm

Project Cocktail

The news about Apple working with the music labels to "stimulate digital sales of albums by bundling a new interactive booklet, sleeve notes and other interactive features with music downloads" is interesting, but these so-called "interactive" downloads are not new. As I recall, there have been several available from the iTunes Store, usually as part of larger "box" sets. They open in QuickTime and have virtual pages and hot links and they're pretty cool, depending on how they are designed.

Although I don't think it likely, wouldn't be surprised if DRM was part of the "talks".

posted in Apple, Music Business
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