This is huge.
Balk all you want about the $2.99. The thing is that Apple has negotiated a variable pricing structure. And the structure is this (take note NBC); some shows are $1.99 and some very well produced and high-quality programs are $2.99. Does NBC have anything on its roster matching the quality of HBO's $2.99 product? Laffs on you, NBC. You want to come back, your shows are only worth 1.99, take it or leave it.